Date Founded 1999
HQ Locations San Francisco, CA
International location(s) Worldwide
Vendor URL www.salesforce.com
Public/Private Public (NYSE: CRM)
Performance metrics 24,800 customers
501,000 subscribers
FY 2006 revenues of USD $309.9mil, up from FY2005: USD
$176.4mil
1,300 employees
Target market(s) SMB (66% of business) to Large Enterprises: includes Business
Services, Communications & Media, Distribution & retail, Education
& Non-Profit, Energy, Financial Services, Healthcare, Technology,
Manufacturing, Pharmaceuticals & Life Sciences, Real Estate,
Travel & Transportation cos.
CRM Solution Description
SaaS: Sales and partner relationship management, marketing automation,
service & support, analytics and data quality management.
Enterprise Edition: For larger/more complex businesses. Supports
multiple divisions and processes, workflow automation, product line
forecasting, revenue allocation. $125/user/month.
Professional Edition: For companies of all sizes. Includes sales
force automation, marketing automation, and customer service and
support. $65/user/month.
Team Edition: For small business. Enables users to view, update
and share information, activities and events in real time from any
Internet-connected computer. $995 for up to 5 users/year.
Unlimited Edition: Offers greater access to AppExchange network
of services, apps, tools and components, spanning CRM-related
solutions to finance, HR and industry-specific applications.
CRM Editions: On-demand, Offline, Wireless, Offline PDA, Outlook,
Office.
AppExchange on demand platform with over 350 AppExchange
applications, 8,600+ installed applications and 122K+ test drive.
45
BUSINESS APPLICATIONS
& Solutions
salesforce.com
Wireless Accessibility
Offline Edition makes sales and customer information available
on a disconnected laptop. When reconnected to the Internet,
changes are updated.
Offline PDA Edition provides offline Salesforce access via Pocket
PC or Palm OS device
AppExchange Mobile enables mobile access to Salesforce CRM
or AppExhange apps from any mobile devices.
Key Partners Salesforce.com has more than 100 partners that distribute their
applications on its AppExchange platform. Over 300 applications
on offer on the applications exchange
Channel strategy States sales are 100% direct, but often jointly sells with:
Solutions partners: for developers to create solutions around
the salesforce.com via Sforce Web services API., Sforce developers,
two-tier program.
Consulting partners: partners trained and certified in implementation
best practices, and provide complementary technical
and business consulting services.
Marketing & Referral Partners: introduce salesforce.com's industry-
leading CRM solutions to their customers and earn a
percentage of revenues for referred accounts,
Future development plans Continue its strategy of penetrating larger accounts, but maintain
its focus on the SMB market.
Planning to achieve The Billion Dollar Dream
Improving its search platform for marketing using Googles
search technology
Continue to expand internationally
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