Create a free candidate account to save this job, apply directly, and manage your job activity from one place.
Job Description
Quick candidate screen:
Workplace Type: Remote
Minimum Experience: 8 years
Required Certification: HubSpot certifications (Marketing Hub
Duration: 12+ months contract
▪ Job Description:
Personality is KEY-the person currently functioning as this role is the VP-he was an enterprise architect prior and did this role so he is looking for someone who has the technical architect tech expertise (10 yrs exp) and specifically at least 4-5 yrs in Lead to Order (L2O) specifically. He ideally wants them to have Dynamics365 and HubSpot experience, but any similar system will be considered.
Now client has added- AI exp.
Update- Lead to Order Enterprise Architect-This is a technical position and required a minimum of 5 yrs in recent L2O experience, and a minimum total of 10 years as a Technical Enterprise Architect. Dynamics and Hubspot is highly preferred, but any similar combination is acceptable as long as they have the EA and L2O
Ideal Candidate
Enterprise Architect experience: must have, highest priority
Lead to Order process knowledge: must have at least 5 yrs
Minimum 10 years of overall experience: must have
Minimum 5 years of Lead to Order specific experience: must have
Dynamics CRM experience: ideal to have
HubSpot experience: ideal to have
Marketing automation platform experience (Marketo, Salesforce Marketing Cloud, or similar): must have
Understanding of enterprise systems integration and how systems communicate: must have
Strong interpersonal and change management skills: must have
Ability to think systems end-to-end: must have
Experience with call center systems or Five9: nice to have
Event management or seminar operations experience: nice to have
▪ This role requires a strong understanding of marketing automation, lead lifecycle management, funnel optimization, AI-enabled automation, and revenue operations, in addition to deep technical architecture expertise. The architect ensures seamless integration across HubSpot, Microsoft Dynamics 365, CPQ, Order Management, ERP, and Billing systems to drive scalable growth, operational efficiency, and data integrity across the revenue funnel.
▪ The ideal candidate blends marketing systems knowledge with enterprise architecture capabilities and actively leverages modern AI tools to improve system design, automation, reporting, and decision-making.
▪ Key Responsibilities
Marketing-to-Revenue Architecture Ownership
Own the technical architecture across the full funnel:
Lead Generation → Lead Nurturing → MQL → SQL → Opportunity → Quote → Order → Invoice
Design scalable solutions that connect HubSpot with Microsoft Dynamics 365 and downstream systems.
Define lifecycle stages, lead scoring models, and routing logic across systems.
Ensure alignment between marketing, sales, and finance data models.
Identify automation opportunities across the funnel using AI and advanced analytics.
▪ Marketing Systems & Funnel Expertise
Architect and optimize lead capture mechanisms (forms, landing pages, campaign integrations).
Design and implement advanced lead scoring frameworks (behavioral, demographic, firmographic, predictive scoring).
Enable automated lead nurturing journeys and intelligent segmentation strategies.
Define marketing attribution models and performance tracking dashboards.
Architect funnel reporting and conversion analytics across the lifecycle.
Ensure clean handoff processes between MQLs and SQLs within HubSpot and Microsoft Dynamics 365.
Apply AI-driven insights to improve targeting, personalization, and funnel conversion rates.
▪ HubSpot Expertise
Architect HubSpot Marketing Hub and Sales Hub solutions aligned with enterprise revenue architecture.
Design and govern bi-directional data synchronization between HubSpot and Microsoft Dynamics 365.
Define workflows, automation rules, lifecycle stages, custom objects, and reporting frameworks.
Implement multi-touch attribution and campaign performance measurement.
Leverage HubSpots AI capabilities for content optimization, predictive lead scoring, and automation enhancements.
Optimize segmentation, reporting, and campaign intelligence using AI-powered insights.
▪ Microsoft Dynamics 365 & Revenue Systems Architecture
Architect solutions within Microsoft Dynamics 365 Sales / Customer Engagement.
Design CPQ frameworks including pricing logic, discount governance, bundling, and approval workflows.
Define order orchestration and ERP integration strategies (e.g., Dynamics 365 Finance & Operations).
Ensure seamless data flow from Closed-Won opportunities into order and billing systems.
Support subscription models and recurring revenue scenarios.
Leverage AI capabilities within Dynamics (e.g., sales insights, forecasting intelligence, Copilot features) to improve sales effectiveness and pipeline visibility.
▪ Integration, Data & AI Architecture
Define API-first and event-driven integration strategies across HubSpot, Dynamics 365, ERP, and billing systems.
Establish data governance and master data management standards across the funnel.
Prevent duplication and ensure clean synchronization between marketing and CRM systems.
Partner with analytics teams to enable revenue intelligence and predictive modeling.
Design data models that support machine learning and AI-driven insights.
Define middleware architecture (MuleSoft, Boomi, Azure Integration Services).
Evaluate and incorporate modern AI tools (e.g., generative AI, copilots, workflow automation agents) to enhance system performance, documentation, solution design, and operational efficiency.
▪ Governance & Standards
Establish architecture blueprints for marketing and revenue systems.
Create reusable integration patterns and automation templates.
Conduct system health checks and scalability assessments.
Ensure compliance with data privacy regulations (GDPR, CAN-SPAM, etc.).
Mentor teams on best practices in architecture and AI-enabled productivity.
▪ Required Qualifications
8+ years of enterprise systems architecture experience.
5+ years of experience in Lead-to-Order / Marketing-to-Revenue processes.
Strong hands-on experience designing solutions in HubSpot (Marketing Hub & Sales Hub).
Strong experience with Microsoft Dynamics 365 Sales / Customer Engagement.
Deep understanding of:
Lead generation strategies
Funnel optimization
Lead scoring methodologies (including predictive scoring)
Lifecycle stage management
Campaign automation
Marketing attribution models
Experience integrating HubSpot with Microsoft Dynamics 365.
Expertise in API design and system integration.
Working knowledge of AI tools applied to marketing automation, CRM optimization, and revenue analytics.
Strong knowledge of revenue operations processes.
Instructions
HubSpot certifications (Marketing Hub, Sales Hub, CMS Hub).
Microsoft Dynamics 365 certifications.
Experience with Dynamics 365 Finance & Operations.
Experience implementing AI-driven marketing or sales intelligence solutions.
Knowledge of subscription billing and SaaS revenue models.
Experience with iPaaS platforms (MuleSoft, Boomi, Azure Integration Services).
TOGAF or similar architecture certification.
Experience in high-growth or digital transformation environments.
Key Competencies
Marketing-to-Revenue systems thinking
Funnel analytics and predictive optimization
AI-enabled automation and analytics
Cross-functional leadership (Marketing, Sales, Finance, IT)
Enterprise data architecture
Technical governance
Strategic scalability planning
cid:d573ec6d-1adf-4db6-a694-8dc0c0e32df7 Aditya Yadav | Delivery Executive
HIREX INC.
1441 Broadway #6185, 6th Floor | New York, NY 10018
aditya@hirexcorp.com | www.hirexcorp.com
